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The journal is abstracted and indexed in Communication Abstracts, Current Contents/Social and Behavioral Sciences, Emerald Management Reviews, International Bibliography of the Social Sciences, PsycINFO, ProQuest, Scopus, and Social Sciences Citation Index. According to the Journal Citation Reports, the Journal has a 2019 impact factor of 6.302 ...
The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as indexed by Clarivate's Web of Science.
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1]
What Sticks was named the #1 Book in Marketing by Ad Age [3] and is required reading at leading universities including the Wharton School of the University of Pennsylvania [4] and Harvard, [5] suggesting that the Marketing Effectiveness continues to be an important business topic. A preferred marketing effectiveness analysis is marketing mix ...
While these journals still did not receive an impact factor until the next year, they did contribute citations to the calculation of other journals' impact factors. [ 4 ] [ 5 ] In July 2022, Clarivate announced that journals in the ESCI obtain an impact factor effective from JCR Year 2022 first released in June 2023.
[17] [18] [19] In a Journal of the American Society for Information Science and Technology article, Howard D. White et al. wrote: "Bibliometric measures for evaluating research units in the book-oriented humanities and social sciences are underdeveloped relative to those available for journal-oriented science and technology".
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
In 2010, the journal changed publication frequency from quarterly to bimonthly. According to the Journal Citation Reports, the journal has a 2023 impact factor of 9.5. [2] Every year, the journal presents an annual Best Paper Award and a Long-Term Impact Award named after Jagdish Sheth and A. Parasuraman.