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Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark.
Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. [19] A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. [20] The term trademark is used to refer to both trademarks and service marks. [19]
Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
Oath may share your personal information in limited circumstances, including when we have your consent to do so or when sharing is necessary to protect Oath or comply with the law. Our agents and contractors may have access to your information, but only to perform services for Oath. We do not sell or rent your personal information to third parties.
Bangladeshi law, including Penal Code (1860), the Customs Act (1969), the Consumer's Right Protection Act (2009) and the Bangladesh Standard and Testing Institute Act of 2018 protect unregistered trademarks from infringement on the basis that it is an unfair business practice which deceives consumers and damages the reputation of trademark owners.
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