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Display ads typically contain text, photographs, logos, maps, and other informational items. In a newspaper, display advertising appears on the same page as, or on the page adjacent to general editorial content. Whereas, classified ads generally appears in distinct sections - based on their ad category in a designated newspaper classified ...
English: Page from New York Tribune (newspaper). [See LCCN: sn83030214 for catalog record.]. Prepared on behalf of Library of Congress, Washington, DC. Date(s) 7 June 1914: Type of media: text; newspaper; Conversion program: Apex PDFWriter: Encrypted: no: Page size: 667.2 x 1078.08 pts: Version of PDF format: 1.4
In newspaper editing, a slug is a short name given to an article that is in production. The story is labeled with its slug as it makes its way from the reporter through the editorial process. The AP Stylebook prescribes its use by wire reporters (in a "keyword slugline") as follows: "The keyword or slug (sometimes more than one word) clearly ...
In publishing, advertising and related fields, copy is written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term "copy" means the output of copywriters , who are employed to write material which encourages consumers to buy goods or services.
The newspaper production process begins with gathering news stories, articles, opinions, advertorials and advertisements to printing and folding of the hard copy. Usually, the news items are printed onto newsprint. The whole production process can be divided into four parts: Content gathering, Pre-press, Press and Post-press.
Sundays typically bring numerous large inserts in newspapers, because most weekly sales begin on that day, and it also has the highest circulation of any day of the week. [ citation needed ] A buckslip or buck slip is a slip of paper, often the size of a U.S. dollar bill (a buck), which includes additional information about a product.
A spadea or spadia (also "spadea fold") is a separately printed, unbound broadsheet that is folded around a newspaper or other periodical, or around one of its sections, appearing as a partial page or flap over the front and back. Spadeas have been an advertising mechanism for publishers for many years, particularly for magazines and comics.
The newspaper remained a primarily Lucknow-based paper until 1990, when it was purchased by the Thapar Group, under L. M. Thapar, who made it a national newspaper, published from Delhi, Lucknow, Bhubaneswar, Kochi, Bhopal, Chandigarh, Dehradun and Ranchi. Thapar sold the paper to its editor Chandan Mitra in 1998. At that time it had 484 employees.