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  2. List of Coca-Cola slogans - Wikipedia

    en.wikipedia.org/wiki/List_of_Coca-Cola_slogans

    1986 – Catch the Wave(for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the Feeling. 1989 – Official Soft Drink of Summer. 1990 – Can't Beat The Real Thing. 1993 – Always Coca-Cola. 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).

  3. Coca-Cola - Wikipedia

    en.wikipedia.org/wiki/Coca-Cola

    Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1] Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. [2]

  4. Bill Backer - Wikipedia

    en.wikipedia.org/wiki/Bill_Backer

    Known for. Coca-Cola advertisements. William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1][2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller ...

  5. Columbia Pictures - Wikipedia

    en.wikipedia.org/wiki/Columbia_Pictures

    During the studio's run with the Coca-Cola Company from 1982 to 1989, a golden version of the Torch Lady was used for the Columbia Pictures Television logo until it was replaced with the 1981 version after Coca-Cola sold Columbia to Sony. The slogans for the 1976 and 1981 logos were "Let us entertain you" and "Movies That Matter", respectively.

  6. The Coca-Cola Company - Wikipedia

    en.wikipedia.org/wiki/The_Coca-Cola_Company

    The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.

  7. D'Arcy Masius Benton & Bowles - Wikipedia

    en.wikipedia.org/wiki/D'Arcy_Masius_Benton_&_Bowles

    The Coca-Cola version of Santa Claus was a departure from earlier German depictions of St. Nicholas as a thin, aloof fellow. [2] The firm also engineered such slogans as: "It's not nice to fool Mother Nature" (Chiffon Margarine); "Taste the rainbow" ; and "Melts in your mouth—not in your hands" . Anheuser-Busch's slogan "This Bud's for you ...

  8. I'd Like to Teach the World to Sing (In Perfect Harmony)

    en.wikipedia.org/wiki/I'd_Like_to_Teach_the_World...

    The lyrics were rewritten by the songwriters—together with US advertising executive Bill Backer and US songwriter Billy Davis—as a jingle for The Coca-Cola Company's advertising agency, McCann Erickson, to become "Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. [4] "Buy the ...

  9. Coca-Cola formula - Wikipedia

    en.wikipedia.org/wiki/Coca-Cola_formula

    The Coca-Cola Company 's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy.