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Digital entertainment is inextricably connected with digital marketing. [6][7][8] People who follow influencers on social media for entertainment will receive a fair share of advertising at the same time. Digital merchandise is distributed with every computer game and popup ads or similar are ubiquitous in the online (gaming) world.
Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. [ 1 ]
Popular examples of streaming services include Netflix, Spotify, YouTube, and Disney+. An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Entertainment can be public or private, involving formal, scripted performances, as in the case of theatre or concerts, or unscripted and spontaneous, as in the case of children's games. Most forms of entertainment have persisted over many centuries, evolving due to changes in culture, technology, and fashion, as with stage magic.
Media (communication) In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1][2] The term generally refers to components of the mass media communications industry, such as print media (publishing), news media, photography, cinema ...
Over-the-top media service. Over-the-top media service (also known as over-the-top television, or simply OTT) refers to a media service offered directly to viewers via the public Internet, rather than through an over-the-air, cable, or satellite -based provider. [ 1 ][ 2 ] The term is synonymous with " streaming platform ", such as Netflix and ...
The term "mass media" was coined with the creation of print media, which is notable for being the first example of mass media, as we use the term today. This form of media started in Europe in the Middle Ages. Johannes Gutenberg's invention of the printing press allowed the mass production of books to sweep the nation.
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