Search results
Results from the WOW.Com Content Network
Outcome. “We Bring Good Things to Life” was extremely successful and became the longest running corporate advertising campaign. It did not take long for consumers to see GE as more than a producer of electrical household products. By the early 1990s, GE was among the most recognized brands in the United States along with Coca-Cola and IBM.
Former First Lady Eleanor Roosevelt did a commercial for Good Luck Margarine in 1959. [14] In his autobiography, Ogilvy on Advertising, [15] he said it had been a mistake to persuade her to do the ad – not because it was undignified, but because he had grown to realize that putting celebrities in ads was a mistake. [16]
The commercial used fear and guilt, an effective advertising principle, to make people take action to protect the next generation. [2] The ad ran for under a minute and only aired once, but due to the right wing, pro-war views of Barry Goldwater , the Republican candidate, it resulted in a 44 to 6 state victory for Lyndon B. Johnson.
Smell Like a Man, Man[2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial.
The World's Most Interesting Man. The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular Internet meme.
The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'
Major corporations are fitting into the trend to make their commercials more Christmas-related. Whether it is Santa dancing around or a heartwarming story about love and family, check out some of ...
The Age of Persuasion is a Canadian radio series which aired on CBC Radio One for 107 episodes over five seasons between 2006 and 2011, and also broadcast on Chicago public radio station WBEZ. A sequel to the earlier O'Reilly on Advertising, the series is hosted by Terry O'Reilly and explores the sociological and cultural impact of advertising ...