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In Indonesia itself, such advertisements are known under the name iklan rokok in Indonesian. In 2003, cigarette advertising and promotions in Indonesia was valued at $250 million. [3] In addition to television and outdoor advertisements, sporting events sponsored by cigarette brands or companies also occur. [4]
Viacom cited internal e-mails sent among YouTube's founders discussing how to deal with clips uploaded to YouTube that were obviously the property of major media conglomerates. Google stated that Viacom itself had "hired no fewer than 18 different marketing agencies to upload its content to the site". [15]
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