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Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13 ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
The term Testing Effect is used to describe this increase in memory performance. [15] Taking notes by using a computer can also deter impactful learning, even when students are using computers solely for the purpose note-taking and are not attempting to multitask, during lectures or study sessions.
Scholars who explored affect theory as an approach to art include Ruth Leys and Charles Altieri. In “The Turn to Affect”, Leys explained how the shift to the “neuroscience of emotions” based on the affect theory has a deleterious effect of equating precognitive, nonrational responses to critical and reflective insights. [14]
3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References. Wikisyzygy 16:19, 11 November 2012 (UTC)
Pygmalion in the Classroom is a 1968 book by Robert Rosenthal and Lenore Jacobson about the effects of teacher expectation on first and second grade student performance. [1] The idea conveyed in the book is that if teachers' expectations about student ability are manipulated early, those expectations will carry over to affect teacher behavior ...
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(de Sitter effect: see) Geodetic effect (general relativity) Debye–Falkenhagen effect; Decoy effect (consumer behavior) (decision theory) (economic theories) (finance theory) (marketing) Delay (audio effect) (audio effects) (effects units) (musical techniques) Dellinger effect (radio communications) Dember effect (electrical phenomena) (physics)