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Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13 ...
The law of effect, or Thorndike's law, is a psychology principle advanced by Edward Thorndike in 1898 on the matter of behavioral conditioning (not then formulated as such) which states that "responses that produce a satisfying effect in a particular situation become more likely to occur again in that situation, and responses that produce a ...
This impacts flow and motivation and increases the positive feelings toward the activity, which links back to the principles of exercise, readiness, and effect. Games use immersion and engagement as ways to create riveting experiences for players, which is part of the principle of intensity.
The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
The use–mention distinction is particularly significant in analytic philosophy. [8] Confusing use with mention can lead to misleading or incorrect statements, such as category errors. Self-referential statements also engage the use–mention distinction and are often central to logical paradoxes, such as Quine's paradox.
The theory of subjective expected utility combines two concepts: first, a personal utility function, and second, a personal probability distribution (usually based on Bayesian probability theory). This theoretical model has been known for its clear and elegant structure and is considered by some researchers to be "the most brilliant axiomatic ...
An example water jar puzzle. The water jar test, first described in Abraham S. Luchins' 1942 classic experiment, [1] is a commonly cited example of an Einstellung situation. . The experiment's participants were given the following problem: there are 3 water jars, each with the capacity to hold a different, fixed amount of water; the subject must figure out how to measure a certain amount of ...
The breakthrough occurred when a theory of ordinal utility was put together by John Hicks and Roy Allen in 1934. [19] In fact pages 54–55 from this paper contain the first use ever of the term "cardinal utility". [20] The first treatment of a class of utility functions preserved by affine transformations, though, was made in 1934 by Oskar ...