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Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13 ...
The name decision field theory was chosen to reflect the fact that the inspiration for this theory comes from an earlier approach – avoidance conflict model contained in Kurt Lewin's general psychological theory, which he called field theory. DFT is a member of a general class of sequential sampling models that are commonly used in a variety ...
3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References. Wikisyzygy 16:19, 11 November 2012 (UTC)
The law of effect, or Thorndike's law, is a psychology principle advanced by Edward Thorndike in 1898 on the matter of behavioral conditioning (not then formulated as such) which states that "responses that produce a satisfying effect in a particular situation become more likely to occur again in that situation, and responses that produce a ...
Causality is an influence by which one event, process, state, or object (a cause) contributes to the production of another event, process, state, or object (an effect) where the cause is at least partly responsible for the effect, and the effect is at least partly dependent on the cause. [1]
The breakthrough occurred when a theory of ordinal utility was put together by John Hicks and Roy Allen in 1934. [19] In fact pages 54–55 from this paper contain the first use ever of the term "cardinal utility". [20] The first treatment of a class of utility functions preserved by affine transformations, though, was made in 1934 by Oskar ...
In such an investigation, if the tested remedy shows no effect in a few cases, these do not necessarily falsify the hypothesis. Instead, statistical tests are used to determine how likely it is that the overall effect would be observed if the hypothesized relation does not exist. If that likelihood is sufficiently small (e.g., less than 1% ...
Econometrics is an application of statistical methods to economic data in order to give empirical content to economic relationships. [1] More precisely, it is "the quantitative analysis of actual economic phenomena based on the concurrent development of theory and observation, related by appropriate methods of inference."