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Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13 ...
The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
An indirect effect indicates that an independent variable (e.g., media use) affecting the dependent variables (e.g., outcomes of media use) via one or more intervening (mediating) variables. The conceptualization of indirect media effects urges attention to be paid to those intervening variables to better explain how and why media effects occur.
Emotion theory is therefore defined in different ways depending on the field. Emotion theory was originally written by psychologist Silvan Tomkins and was introduced in the first two volumes of his book Effects on Image Consciousness (1962). Tomkins uses the concept of emotion to refer to the "biological part of emotion."
Robert Higgs (born February 1, 1944) is an American economic historian and economist combining material from Public Choice, the New institutional economics, and the Austrian school of economics; and describes himself as a "libertarian anarchist" [1] in political and legal theory and public policy [clarification needed].
Appendix D Uses of Abstract Reasoning in Economics. Appendix E Definitions of Capital. Appendix F Barter. Appendix G The Incidence of Local Rates, With Some Suggestions As To Policy. Appendix H Limitations of the Use of Statical Assumptions in Regard To Increasing Return. Appendix I Ricardo's Theory of Value. Appendix J The Doctrine of the ...
The word cybernetics refers to the theory of message transmission among people and machines. The thesis of the book is that: society can only be understood through a study of the messages and the communication facilities which belong to it; and that in the future development of these messages and communication facilities, messages between man and machines, between machines and man, and between ...