Search results
Results from the WOW.Com Content Network
Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13 ...
For example, the pro-hypodermic perspective suggests that despite differing types of audiences, the theory remains valid if a direct effect occurs. [14] However, many anti-hypodermic views instead note that the theory can only be applied if the effect works on a similar, mass group of people.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References. Wikisyzygy 16:19, 11 November 2012 (UTC)
(de Sitter effect: see) Geodetic effect (general relativity) Debye–Falkenhagen effect; Decoy effect (consumer behavior) (decision theory) (economic theories) (finance theory) (marketing) Delay (audio effect) (audio effects) (effects units) (musical techniques) Dellinger effect (radio communications) Dember effect (electrical phenomena) (physics)
Emotion theory is therefore defined in different ways depending on the field. Emotion theory was originally written by psychologist Silvan Tomkins and was introduced in the first two volumes of his book Effects on Image Consciousness (1962). Tomkins uses the concept of emotion to refer to the "biological part of emotion."
The name decision field theory was chosen to reflect the fact that the inspiration for this theory comes from an earlier approach – avoidance conflict model contained in Kurt Lewin's general psychological theory, which he called field theory. DFT is a member of a general class of sequential sampling models that are commonly used in a variety ...
An indirect effect indicates that an independent variable (e.g., media use) affecting the dependent variables (e.g., outcomes of media use) via one or more intervening (mediating) variables. The conceptualization of indirect media effects urges attention to be paid to those intervening variables to better explain how and why media effects occur.