Search results
Results from the WOW.Com Content Network
Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13 ...
The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
It can include effects that were not intended by the sender. [1] [12] [11] In the case of a news paper headline, the sender is the reporter, the message is the content of the headline, the newspaper itself is the channel, the audience is the reader, and the effect is how the reader responds to the headline. [13] [14]
1.Lead 2.Table of Contents 3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References
Unconscious thought theory runs counter to decades of mainstream research on unconscious cognition (see Greenwald 1992 [4] for a review). Many of the attributes of unconscious thought according to UTT are drawn from research by George Miller and Guy Claxton on cognitive and social psychology, as well as from folk psychology; together these portray a formidable unconscious, possessing some ...
In science, an effective theory is a scientific theory which proposes to describe a certain set of observations, but explicitly without the claim or implication that the mechanism used by the theory has a direct counterpart in the actual causes of the observed phenomena to which the theory is fitted.
The law of effect, or Thorndike's law, is a psychology principle advanced by Edward Thorndike in 1898 on the matter of behavioral conditioning (not then formulated as such) which states that "responses that produce a satisfying effect in a particular situation become more likely to occur again in that situation, and responses that produce a ...
Figure 2: Hanemann's Endowment Effect Explanation. When goods are indivisible, a coalitional game can be set up so that a utility function can be defined on all subsets of the goods. Hu (2020) [27] shows the endowment effect when the utility function is superadditive, i.e., the value of the whole is greater than the sum of its parts. Hu (2020 ...