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The coffee brand was founded by Kenneth Shoji. [10] After the Tōhoku earthquake destroyed his house in Fukushima Prefecture in 2011, he moved to Hong Kong. [11] After moving, he decided to start a coffee business so he traveled to Hawaii and purchased a coffee farm. [12] In 2013, Shoji opened the first % Arabica café in Hong Kong.
The ICO was a result of the five-year International Coffee Agreement (ICA) signed in 1962 at the UN in New York City. The ICA was renegotiated in 1968, 1976, 1983, 1994, and 2007 at the ICO in London. [1] The ICA administers a quota system to stabilize fluctuating coffee prices across the world between coffee producing and consuming countries. [2]
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