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Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
The notion that smoking might ruin their leisure time or social lives could make some think twice before lighting up." [ 2 ] In the words of FCB chief creative officer Ari Halper, Little Lungs was meant to be a "character people could fall in love with and root for, even if doing so proved to be a lost cause."
The tobacco control field comprises the activity of disparate health, policy and legal research and reform advocacy bodies across the world. These took time to coalesce into a sufficiently organised coalition to advance such measures as the World Health Organization Framework Convention on Tobacco Control, and the first article of the first edition of the Tobacco Control journal suggested that ...
Forget package warnings: David Lynch is taking the anti-smoking campaign into his own hands. In an interview with People published Thursday, the "Twin Peaks" co-creator revealed he needs ...
The FDA may have failed in its efforts to force Altria , Lorillard , and Reynolds American to display graphic images on their packaging as a warning against smoking, but that doesn't mean the ...
Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.
Patrick Cleveland Reynolds (born December 2, 1948) is an American anti-smoking activist and former actor.. Born in Miami Beach, Florida, [3] he is the grandson of the tobacco company founder, R. J. Reynolds, [4] and speaks of how he believes his family business has killed millions, including his father, R. J. Reynolds Jr., and half brother, R. J. Reynolds III.
A Russian anti-smoking ad popped up in Moscow, urging people to not be like Obama by not smoking, and one member of Russia's parliament isn't happy.