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Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
The early commercial mascaras, like Maybelline, were simply pressed cakes containing soap and pigments. A woman would dip a tiny brush into hot water, rub the bristles on the cake, remove the excess by rolling the brush onto some blotting paper or a sponge, and then apply the mascara as if her eyelashes were a watercolor canvas. [45]
The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City.
I rarely come across drugstore makeup this good — and it's currently on sale. ... This is truly a good deal on two ample 13.5-ounce bottles that will remove my new favorite Maybelline mascara ...
Over 100 years on, it’s become a global brand with a nearly €180 billion market cap and the likes of Maybelline and Garnier under it. Its operation stretches across consumer, professional ...
Maybelline Lash Sensational Mascara for $7.49 (save $5) Burt's Bees Essentials Kit for $7.99 (save $2) ... They come in both queen and king sizes, both of which are on sale for Cyber Monday. The ...
Estée Lauder (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; born Josephine Esther Mentzer; July 1, 1908 [1] – April 24, 2004) was an American businesswoman. [2] [3] [4] She co-founded her eponymous cosmetics company with her husband, Joseph Lauter (later Lauder). [5]
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