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Wojcicki was subsequently promoted to Google's senior vice president of Advertising & Commerce, and oversaw the company's advertising and analytic products, including AdWords, AdSense, DoubleClick, and Google Analytics. [19] [27] YouTube, then a small start-up, was successfully competing with Google's Google Video service, overseen by Wojcicki.
Google retired the DoubleClick and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers. The core product was renamed Google Ads, providing access to inventory on Google Search, its YouTube video service, the Google Play app store, and AdSense website publisher partners. [13] [14] [15]
Google's logo. Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. [1] The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified.
In YouTube's sixth April Fools' prank, YouTube joined forces with The Onion, a newspaper satire company, by claiming that it will "no longer accept new entries". YouTube began the process of selecting a winner on April 1, 2013, and would delete everything else. YouTube would go back online in 2023 to post the winning video and nothing else. [157]
[25]: 119 Google launched its "AdWords" (now renamed Google Ads) search advertising program in 2000 [26] and introduced quality-based ranking allocation in 2002, [27] which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.
Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising.In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
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