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  2. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...

  3. Service (business) - Wikipedia

    en.wikipedia.org/wiki/Service_(business)

    A service is a set of one-time consumable and perishable benefits that are: delivered from the accountable service provider, mostly in close co-action with his internal and external service suppliers, effectuated by distinct functions of technical systems and by distinct activities of individuals, respectively,

  4. Service product management - Wikipedia

    en.wikipedia.org/wiki/Service_product_management

    Service Product manager identifies profitable service space, packages services in a productized form and delivers the same to the market. The function is a core service business management function and is a mix of sales and marketing functions. The function interfaces with various organizational groups like Strategy, Planning, Financial ...

  5. Operations management for services - Wikipedia

    en.wikipedia.org/wiki/Operations_management_for...

    The business strategy defines what business the firm is in, for example, the Walt Disney Company defines its business strategy "as making people happy." A business strategy also defines the target market, competitors, financial goals, new products, how the company competes, and perhaps some aspects of operations. Following from the business ...

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

  7. Service management - Wikipedia

    en.wikipedia.org/wiki/Service_management

    Service management in the manufacturing context, is integrated into supply chain management as the intersection between the actual sales and the customer point of view. The aim of high-performance service management is to optimize the service-intensive supply chains, which are usually more complex than the typical finished-goods supply chain.

  8. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the distinct branches of marketing practice as: Business marketing; also known as Business-to-business marketing and Industrial marketing (which also includes Business-to-government marketing)

  9. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...