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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures, [6] [7] [8] which might be available for use at a public library. However, it is common for a company to have a ...
There will be a short formal catalogue description of each item, and usually interpretative text often amounting to one or more pages. The resulting book will have at least one introductory essay, often several, footnotes, bibliography and other critical apparatus. It is usually only in the language of the location, although if the exhibition ...
The New York Times wrote that it's "not the kindest of terms." [3] IBM's initial online annual report was "standard brochureware: sticking the print annual report on the Web;" the third year they made it "easy to navigate" and added features to enable viewers to "create charts slicing the company's figures any number of bean-counting ways."
Page layout for interactive media overlaps with interface design and user experience design; an interactive "page" is better known as a graphical user interface (GUI). Modern web pages are typically produced using HTML for content and general structure, cascading style sheets to control presentation details such as typography and spacing, and ...
An acronym is sometimes considered to be an initialism that is pronounced as a word (e.g. NATO), as distinct from an initialism pronounced as a string of individual letters (e.g. "UN" for United Nations). In this document the term acronym includes initialisms. The term word acronym can be used to refer to acronyms which are not initialisms.
Beginning in iWork '08, word processing and page layout are two distinct modes. In word processing mode, Pages supports headers and footers, footnotes and outline, [citation needed] and list creation. Users can collaborate with others on a document. Pages tracks changes by users by displaying each person's edits in different colors.
Such words are equivalent to jargon, which should be explained somehow. In the English-language Wikipedia, the English form does not always have to come first: sometimes the non-English word is better as the main text, with the English in parentheses or set off by commas after it, and sometimes not. For example, see Perestroika