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In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
See also References External links A advocacy journalism A type of journalism which deliberately adopts a non- objective viewpoint, usually committed to the endorsement of a particular social or political cause, policy, campaign, organization, demographic, or individual. alternative journalism A type of journalism practiced in alternative media, typically by open, participatory, non ...
A glossary is a list of specialised or technical words with their meanings. Listed below are many glossaries supporting a wide range of subjects. See also Category:Wikipedia glossaries. Also try our sister project Wiktionary.
Five characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University: [8] "[C]omprises both technical and institutional methods of production and distribution" – This is evident throughout the history of mass media, from print to the Internet, each suitable for commercial utility
The word "media" is widely used as a short-hand for "mass media". Although commonly misused as a singular term — erroneously implying that "the media" are a single, monolithic entity — "media" is the plural of "medium", and thus refers to the multiplicity of publications, broadcast outlets, etc.
Film, as a form of mass communication, is itself also considered a medium in the sense used by fields such as sociology and communication theory (see also mass media). These two definitions of medium, while they often overlap, are different from one another: television, for example, utilizes the same types of artistic media as film, but may be ...
Communication – purposeful activity of exchanging information and meaning across space and time using various technical or natural means, whichever is available or preferred. Communication requires a sender, a message, a medium and a recipient, although the receiver does not have to be present or aware of the sender's intent to communicate at ...