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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    SEO: Check your website’s search engine rankings, keyword profiles, and organic search volume. Step 3: Analyze Your Website’s Performance Usually your website is your first point of contact ...

  3. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Site overlay is a report technique in which statistics (clicks) or hot spots are superimposed, by physical location, on a visual snapshot of the web page. Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an ...

  5. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Traffic analysis of Wikipedia. Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [2]

  6. Report - Wikipedia

    en.wikipedia.org/wiki/Report

    A report is a document or a statement that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are usually given in the form of written documents. [1] [2] Typically reports relay information that was found or observed. [2]

  7. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Content audit - Wikipedia

    en.wikipedia.org/wiki/Content_audit

    A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...

  9. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.