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The Ford Thunderbird is a personal luxury car manufactured and marketed by Ford Motor Company for model years 1955 to 2005, with a hiatus from 1998–2001.. Ultimately gaining a broadly used colloquial nickname, the T-Bird, Ford Introduced the model as a two-seat convertible, subsequently offering it variously in a host of body styles including as a four-seat hardtop coupe, four-seat ...
1960 Ford Thunderbird hardtop 1960 Ford Thunderbird in Sultana Turquoise Rear view showing the six tail lights added for the 1960 model year. With more trim changes, most notably the addition of a third tail light in the rear clusters, 1960's sales figures hit another record: 92,843 units sold, including 11,860 convertibles.
The first generation of the Ford Thunderbird is a two-seat convertible produced by Ford for the 1955 to the 1957 model years, the first 2-seat Ford since 1938. It was developed in response to the 1953 Motorama display at the New York Auto Show , which showed the Chevrolet Corvette .
The squarer, sharper styling was popular, as this generation became the best selling in the history of the Ford Thunderbird. Helped by a US$2,700 drop in price from 1976, over 318,000 were sold in 1977 and 352,000 in 1978 (the best single sales year in Thunderbird history), followed by 295,000 in 1979.
Forbes magazine writer Jerry Flint attributed the Thunderbird's demise to a lack of proper sales and marketing, writing: "Ford dealers have been successful selling $35,000-45,000 trucks, but have little experience selling automobiles in the near-luxury price range. If there was a marketing effort by Ford Motor, I wasn't aware of it.
Ford sales jumped in August, with a heavy summer car-buying season and ramp-up of its truck offerings boosting results. For the month, Ford sold 182,985 vehicles in the US, a 13% jump from a year ago.
The debut of the Ford Mustang in early 1964, and subsequent introduction of the larger, more upmarket Mercury Cougar, to compete with the similarly larger Dodge Charger – Chrysler's more upscale answer to Ford and G.M.'s pony cars [2] – began to erode the Thunderbird sales and drove it to still get larger, with Ford even introducing four ...
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