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Often used by recruiters and salesmen. For example, the perpetrator walks up to the victim and pins a flower or gives a small gift to the victim. The victim says thanks and now they have incurred a psychological debt to the perpetrator. The person eventually asks for a larger favor (e.g., a donation or to buy something far more expensive).
Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason.
It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader brand. A notable example is the manner in which the popularity of Apple's iPod generated enthusiasm for the corporation's other products.
Advertising displays in Times Square, New York. The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age ...
In social psychology, the pratfall effect is the tendency for interpersonal appeal to change after an individual makes a mistake, depending on the individual's perceived competence. In particular, highly competent individuals tend to become more likeable after committing mistakes, while average-seeming individuals tend to become less likeable ...
For example: Almost all people are taller than 26 inches; Gareth is a person; Therefore, Gareth is taller than 26 inches; Premise 1 (the major premise) is a generalization, and the argument attempts to draw a conclusion from that generalization. In contrast to a deductive syllogism, the premises logically support or confirm the conclusion ...
In social psychology, a stereotype is a generalized belief about a particular category of people. [2] It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example, an expectation about the group's personality, preferences, appearance or ability.