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  2. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  3. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Consumer behavior models – practical models used by marketers. They typically blend both economic and psychological models. They typically blend both economic and psychological models. In an early study of the buyer decision process literature, Frank Nicosia (Nicosia, F. 1966; pp 9–21) identified three types of buyer decision-making models.

  4. Category:Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Category:Consumer_behaviour

    Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision-making processes and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview.

  5. Behavioral clustering - Wikipedia

    en.wikipedia.org/wiki/Behavioral_clustering

    This approach enables store groups to be created based on actual consumer buying behaviors. After placing each store in a cluster, individual consumer-centric strategies can then be created to facilitate targeted marketing, advertising, merchandising, pricing, and promotion plans. In addition, once store groups are formed, retailers and ...

  6. Consumer Behaviors Continue to Sway in U.S. Amid ... - AOL

    www.aol.com/consumer-behaviors-continue-sway-u...

    According to Springboard’s latest consumer data, while the three months from May to July saw a promising increase in shoppers making trips to retail destinations, August and September have taken ...

  7. Consumer Behaviors Continue to Sway in U.S. Amid ... - AOL

    www.aol.com/news/consumer-behaviors-continue...

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  8. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    The purpose of this strategy is to change the approach to customers and improve the experience for the consumer by making the supplier more aware of their buying habits and frequencies. The D4 Company Analysis is an audit tool that considers the four aspects of strategy, people, technology and processes in the design of a CRM strategy.

  9. Sustainable consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Sustainable_consumer_behaviour

    Sustainable consumer behavior is the sub-discipline of consumer behavior that studies why and how consumers do or do not incorporate sustainability priorities into their consumption behavior. It studies the products that consumers select, how those products are used, and how they are disposed of in pursuit of consumers' sustainability goals.