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  2. Brochure - Wikipedia

    en.wikipedia.org/wiki/Brochure

    A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put ...

  3. Flyer (pamphlet) - Wikipedia

    en.wikipedia.org/wiki/Flyer_(pamphlet)

    Flyer (pamphlet) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.

  4. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    Research. v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

  5. Pamphlet - Wikipedia

    en.wikipedia.org/wiki/Pamphlet

    Pamphlet. An 18th-century painting of a girl with a basket of pamphlets. Due to their low cost and ease of production, pamphlets have often been used to popularize political or religious ideas. A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides ...

  6. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...

  7. Outline of business management - Wikipedia

    en.wikipedia.org/wiki/Outline_of_business_management

    Organization. Trade. Business and economics portal. v. t. e. The following outline is provided as an overview of and topical guide to business management: Business management – management of a business – includes all aspects of overseeing and supervising business operations. Management is the act of allocating resources to accomplish ...

  8. Prospectus (finance) - Wikipedia

    en.wikipedia.org/wiki/Prospectus_(finance)

    A prospectus from the US. A prospectus, in finance, is a disclosure document that describes a financial security for potential buyers. It commonly provides investors with material information about mutual funds, stocks, bonds and other investments, such as a description of the company's business, financial statements, biographies of officers and directors, detailed information about their ...

  9. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Marketing is the whole of the work on persuasion made for the whole of the target people. Sales is the process of persuasion and effort from one person to one person (B2C), or one person to a corporation (B2B), in order to make a living resource enter the company. This may occur in person, over the phone or digitally.

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