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Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis ) and optimizing viewing experience ( quality of service analysis).
Behavioral analytics is also used by Target to suggest products to customers in their retail stores, while political campaigns use it to determine how potential voters should be approached. In addition to retail and political applications, behavioral analytics is also used by banks and manufacturing firms to prioritize leads generated by their ...
Central to the YouTube Automation business model are various streams of income, predominantly anchored by the YouTube Partner Program (YPP). In this program, channels generate revenue through advertisements displayed on their videos, with the income determined by the Cost Per Mille (CPM) metric that indicates the cost advertisers are willing to ...
Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, [2] and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions. Business ...
Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence , which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
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Video Analytics and Smart CCTV are commercial terms for VCA in the security domain. In the UK the BSIA has developed an introduction guide for VCA in the security domain. [16] In addition to video analytics and to complement it, audio analytics can also be used. [17]