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The study of global communication increased dramatically after World War II due to military considerations coupled with their economic and political implications. Earlier attempts at theorizing have failed to develop models or research agendas that match the reality of the contemporary role of global communication. [6]
Globalization is commonly defined as the international movement toward economic, trade, technological, and communications integration and concerns itself with interdependence and interconnectedness. As a result of the interconnectedness brought on by globalization, languages are being transferred between communities, cultures, and economies at ...
Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. [1] This process is marked by the common consumption of cultures that have been diffused by the Internet , popular culture media, and international travel .
Understanding social relationships and the way other cultures work is the groundwork of successful globalization business affairs. Language socialization can be broadly defined as "an investigation of how language both presupposes and creates anew, social relations in cultural context". [ 8 ]
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The need for international communication was due to the increasing effects and influences of globalization. As a field of study, international communication is a branch of communication studies, concerned with the scope of "government-to-government", "business-to-business", and "people-to-people" interactions at a global level. [2]
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
Student exchange programs became popular after World War II, and are intended to increase the participants' understanding and tolerance of other cultures, as well as improving their language skills and broadening their social horizons. Between 1963 and 2006 the number of students studying in a foreign country increased 9 times.