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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Richelieu Foods is an American private label food manufacturing company founded in 1862 and headquartered in Wheeling, Illinois.It was previously owned by investment group Brynwood Partners and owned by investment group Centerview Partners LLC from 2010 to December 2017, when it was sold to Parsippany, New Jersey–based Freiberger USA Inc., a subsidiary of the German Südzucker AG.
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
OrionVM Wholesale Pty Limited (trading as OrionVM) [1] [2] is an Australian infrastructure as a service provider and white-label cloud platform. Resellers present customers with a rebranded interface for deploying virtual machine instances, which are only billed for what their customers use.
Michel Cluizel products are aimed both at retail sale to individuals (chocolate bars, candies, etc.) and to professionals (couverture chocolate for baking, decorations for chocolate making, semi-wholesale white-label candies intended to be sold under another brand, etc.). Range of single-origin chocolates by cocoa content:
BJ's Wholesale Club Holdings, Inc., commonly referred as BJ's, is an American regional membership-only warehouse club chain based in Marlborough, Massachusetts, operating in the eastern United States in addition to Ohio, Michigan, Indiana, and Tennessee, and Alabama.
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