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2. Buy one, get one free - Wikipedia

   en.wikipedia.org/wiki/Buy_one,_get_one_free

   The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.

3. Vicks - Wikipedia

   en.wikipedia.org/wiki/Vicks

   The flu epidemic of 1918 increased sales of VapoRub from $900,000 to $2.9 million in just one year. [7] In 1931, the company began selling cough drops. [8] In 1948, Edward Mabry became president of Vicks, then known as the Vick Chemical Company. [9] In 1952, Vicks began selling cough syrup, and in 1959 they introduced Sinex Nasal Spray. [8]

4. Coupon - Wikipedia

   en.wikipedia.org/wiki/Coupon

   Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...