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Following legal battles, Hardy regained control of the brand in 2010, though as part of the settlement Nervous remained a licensee for T-shirts, hats, and hoodies. [ 3 ] [ 4 ] In May 2009, Iconix Brand Group announced it had acquired a 50 percent interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks, [ 12 ] which it ...
Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded belts with large buckles, and Ed Hardy T-shirts embellished with rhinestones. [135]
] The clothing brand that followed gained popularity in the US and attracted the attention of celebrities such as Madonna, Britney Spears, Justin Timberlake, and later Ashton Kutcher and Eric Church. Audigier helped popularize the brand, but left on amicable terms in 2007. He went on to popularize the Ed Hardy brand. [7]
The 2000s were a confusing—but fun—decade for clothing and ... Shockingly, Ed Hardy tees are also making a comeback, albeit in much cuter form. Frank Micelotta Archive - Getty Images ...
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