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[5] College students also contributed to sweatpants' rise in popularity in the United States. Since the 1910s, "sportswear" has been a staple in college campus style and in the 1970s and 80s designers began reimagining the "jersey knit fabric that had been used for gym garb" into clothes for students' everyday wear. [6]
No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo and Marty Moates. [1] No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company.
Hoodies with zippers are generally referred to as zip-up hoodies, [32] [33] [34] while a hoodie without a zipper may be described as a pullover hoodie. [35] Throughout the U.S., it is common for teenagers and young adults to wear sweatshirts—with or without hoods—that display their respective school names or mascots across the chest, either ...
The T-shirt slogan fad of the 1970s inevitably translated to sweatshirts. Due to the relative simplicity of customization and the power of clever graphics combined with catchphrases, sweatshirts became a vehicle for personal expression for both the designer and the wearer. [6] In Australia, the sweatshirt is referred to as a 'Sloppy Joe'. [7] [8]
[5] [6] The logo designed by Davidson for Nike in 1971, for which she was paid $35. The emblem, with some later revisions, has remained as the company logo since then, becoming one of sport's most iconic images. They ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike. [7] "Well ...
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
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