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  2. Perfect competition - Wikipedia

    en.wikipedia.org/wiki/Perfect_competition

    Perfect competition provides both allocative efficiency and productive efficiency: Such markets are allocatively efficient, as output will always occur where marginal cost is equal to average revenue i.e. price (MC = AR). In perfect competition, any profit-maximizing producer faces a market price equal to its marginal

  3. Lerner index - Wikipedia

    en.wikipedia.org/wiki/Lerner_Index

    the price elasticity of demand for goods produced by the company — the smaller the fluctuations in demand under the influence of prices, the smaller the elasticity and the greater the value of L; the interaction with competitors — the more of them and the larger their size, the less the company's ability to maximize profits and the smaller ...

  4. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has = which means that it sets the quantity such that marginal cost equals the price. The rule also implies that, absent menu costs , a firm with market power will never choose a point on the inelastic portion of its demand curve (where ϵ ≥ − 1 ...

  5. Market power - Wikipedia

    en.wikipedia.org/wiki/Market_power

    It compares a firm's price of output with its associated marginal cost where marginal cost pricing is the "socially optimal level" achieved in market with perfect competition. [41] Lerner (1934) believes that market power is the monopoly manufacturers' ability to raise prices above their marginal cost. [ 42 ]

  6. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    The index varies from zero (when demand is infinitely elastic (a perfectly competitive market) to 1 (when demand has an elasticity of −1). The closer the index value is to 1, the greater is the difference between price and marginal cost. The Lerner index increases as demand becomes less elastic. [34]

  7. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    In other words, the rule is that the size of the markup of price over the marginal cost is inversely related to the absolute value of the price elasticity of demand for the good. [10] The optimal markup rule also implies that a non-competitive firm will produce on the elastic region of its market demand curve. Marginal cost is positive.

  8. Minimum efficient scale - Wikipedia

    en.wikipedia.org/wiki/Minimum_efficient_scale

    Economies of scale refers to the cost advantage arise from increasing amount of production. Mathematically, it is a situation in which the firm can double its output for less than doubling the cost, which brings cost advantages. Usually, economies of scale can be represented in connection with a cost-production elasticity, Ec. [3]

  9. Demand curve - Wikipedia

    en.wikipedia.org/wiki/Demand_curve

    The elasticity of demand usually will vary depending on the price. If the demand curve is linear, demand is inelastic at high prices and elastic at low prices, with unitary elasticity somewhere in between. There does exist a family of demand curves with constant elasticity for all prices.