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  2. Perfect competition - Wikipedia

    en.wikipedia.org/wiki/Perfect_competition

    Perfect competition provides both allocative efficiency and productive efficiency: Such markets are allocatively efficient, as output will always occur where marginal cost is equal to average revenue i.e. price (MC = AR). In perfect competition, any profit-maximizing producer faces a market price equal to its marginal

  3. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has = which means that it sets the quantity such that marginal cost equals the price. The rule also implies that, absent menu costs , a firm with market power will never choose a point on the inelastic portion of its demand curve (where ϵ ≥ − 1 ...

  4. Lerner index - Wikipedia

    en.wikipedia.org/wiki/Lerner_Index

    the price elasticity of demand for goods produced by the company — the smaller the fluctuations in demand under the influence of prices, the smaller the elasticity and the greater the value of L; the interaction with competitors — the more of them and the larger their size, the less the company's ability to maximize profits and the smaller ...

  5. Bertrand–Edgeworth model - Wikipedia

    en.wikipedia.org/wiki/Bertrand–Edgeworth_model

    He considered the case of strictly convex costs, where marginal cost is increasing in output. Shubik showed that if a Nash equilibrium exists, it must be the perfectly competitive price (where demand equals supply, and all firms set price equal to marginal cost). However, this can only happen if market demand is infinitely elastic (horizontal ...

  6. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    In other words, the rule is that the size of the markup of price over the marginal cost is inversely related to the absolute value of the price elasticity of demand for the good. [10] The optimal markup rule also implies that a non-competitive firm will produce on the elastic region of its market demand curve. Marginal cost is positive.

  7. Market power - Wikipedia

    en.wikipedia.org/wiki/Market_power

    The graph below depicts the kinked demand curve hypothesis which was proposed by Paul Sweezy who was an American economist. [29] It is important to note that this graph is a simplistic example of a kinked demand curve. Kinked Demand Curve. Oligopolistic firms are believed to operate within the confines of the kinked demand function.

  8. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    In the short run, a firm in a perfectly competitive market may gain profits or loss, but in the long run, due to the entry and exit of new firms, price will equal the lowest point of average total cost (ATC). [4] Imperfect Competition refers to markets where standards for perfect competition (such as no barriers for entry and exit, homogeneous ...

  9. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    The above measure of elasticity is sometimes referred to as the own-price elasticity of demand for a good, i.e., the elasticity of demand with respect to the good's own price, in order to distinguish it from the elasticity of demand for that good with respect to the change in the price of some other good, i.e., an independent, complementary, or ...