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  2. Perfect competition - Wikipedia

    en.wikipedia.org/wiki/Perfect_competition

    Perfect competition provides both allocative efficiency and productive efficiency: Such markets are allocatively efficient, as output will always occur where marginal cost is equal to average revenue i.e. price (MC = AR). In perfect competition, any profit-maximizing producer faces a market price equal to its marginal

  3. Market power - Wikipedia

    en.wikipedia.org/wiki/Market_power

    It compares a firm's price of output with its associated marginal cost where marginal cost pricing is the "socially optimal level" achieved in market with perfect competition. [41] Lerner (1934) believes that market power is the monopoly manufacturers' ability to raise prices above their marginal cost. [ 42 ]

  4. Lerner index - Wikipedia

    en.wikipedia.org/wiki/Lerner_Index

    the price elasticity of demand for goods produced by the company — the smaller the fluctuations in demand under the influence of prices, the smaller the elasticity and the greater the value of L; the interaction with competitors — the more of them and the larger their size, the less the company's ability to maximize profits and the smaller ...

  5. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has = which means that it sets the quantity such that marginal cost equals the price. The rule also implies that, absent menu costs , a firm with market power will never choose a point on the inelastic portion of its demand curve (where ϵ ≥ − 1 ...

  6. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    In other words, the rule is that the size of the markup of price over the marginal cost is inversely related to the absolute value of the price elasticity of demand for the good. [10] The optimal markup rule also implies that a non-competitive firm will produce on the elastic region of its market demand curve. Marginal cost is positive.

  7. Demand curve - Wikipedia

    en.wikipedia.org/wiki/Demand_curve

    The elasticity of demand usually will vary depending on the price. If the demand curve is linear, demand is inelastic at high prices and elastic at low prices, with unitary elasticity somewhere in between. There does exist a family of demand curves with constant elasticity for all prices.

  8. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    The supply and demand model describes how prices vary as a result of a balance between product availability at each price (supply) and the desires of those with purchasing power at each price (demand). The graph depicts a right-shift in demand from D 1 to D 2 along with the consequent increase in price and quantity required to reach a new ...

  9. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    The correct sequence of the market structure from most to least competitive is perfect competition, imperfect competition, oligopoly, and pure monopoly. The main criteria by which one can distinguish between different market structures are: the number and size of firms and consumers in the market, the type of goods and services being traded ...