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In 2018 the company released the Power Play Foundation, [15] a forty color line of semi-matte foundation for oily skin types, [10] as well as a concealer. [16] The company also runs a shade matcher on its website for those looking to match colors to their skin shade. [17] In 2020, it added a virtual try-on aspect to its website.
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Add another sale to the party — Walmart has officially announced the return of its Holiday Deals savings event, running October 8 - 13. ... it comes 14 different plaid shades — all for just ...
Thanks to the Maybelline New York Fit Me Matte + Poreless Foundation, the search for the perfect foundation is finally over. This $6 foundation has over 2,100 awesome reviews at Walmart Skip to ...
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
The first commercially available concealer was Max Factor's Erace, launched in 1954. [1] Camouflage makeup is a much heavier pigmented form of concealer. It is used to cover serious skin discolorations such as birthmarks, scars and vitiligo. Concealer is available in a variety of shades.
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