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The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.
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The advertising network market is a large and growing market, with Internet advertising revenues expected to grow from $135.42 bn in 2014 to $239.87 bn in 2019. [1] Digital advertising revenues in the United States alone are set to reach $107.30 bn in 2018 which is an 18.7% increase from 2017 ad spend. [2]
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [2]
33Across is a publisher monetization company, founded in 2008 by Eric Wheeler, the CEO of 33Across. [1] The 33Across platform delivers programmatic video and display ad revenue to publishers across devices. Its headquarters are in Sunnyvale, California. The platform connects buyers and sellers through attention-focused ad formats and has ...
Last year, 97% of Meta’s $117 billion in revenue came from ads. Shifting towards a paid, ad-free option could ease regulatory pressures and boost revenue, depending on how many users opt-in. The ...