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Mobile marketing automation is different from traditional marketing automation because mobile users often behave differently than web users. [3] For example, the constraint of a smaller screen size causes differences in user behavior. However, the number of users who have adapted to mobiles has grown drastically over the years.
Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
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Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.
Pay-per-click, along with cost per impression (CPM) and cost per order, is used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running an advertisement campaign as low as possible while retaining set goals. [7]
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1]
Katalon Platform is an automation testing software tool developed by Katalon, Inc. The software is built on top of the open-source automation frameworks Selenium, Appium with a specialized IDE interface for web, API, mobile and desktop application testing. [1] Its initial release for internal use was in January 2015.
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