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Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services. [8] When a user performs a search using Google, the keywords or terms are used to generate ranked results based upon the PageRank algorithm. This algorithm, according to Google, is their ...
Using search personalization, Google has doubled its video market share to about eighty percent. The legal definition of a monopoly is when a firm gains control of seventy to eighty percent of the market. Google has reinforced this monopoly by creating significant barriers of entry such as manipulating search results to show their own services.
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Google Public Alerts – an online notification service that sent safety alerts to various countries. Shut down on March 31 and functions moved to Google Search and Google Maps. [64] Google Crisis Map – a service that visualized crisis and weather-related data. Shut down March 30. Improvements to Google Search and Maps rendered this service ...
With explicit personalization, the web page (or information system) is changed by the user using the features provided by the system. Hybrid personalization combines the above two approaches to leverage both explicit user actions on the system and implicit data. Web personalization can be linked to the notion of adaptive hypermedia (AH). The ...
It relies on XML or JSON as a data format. According to the Google Developers portal, "The Google Data Protocol is a REST-inspired technology for reading, writing, and modifying information on the web. It is used in some older Google APIs." [3] However, "Most Google APIs are not Google Data APIs." [3]
Google publicly disputed these results saying that Search Engine Results Page (SERP) personalization is mostly a myth. Google Search Liaison, Danny Sullivan, stated that “Over the years, a myth has developed that Google Search personalizes so much that for the same query, different people might get significantly different results from each other.
Google has also been implicated in Google Spain v AEPD and Mario Costeja González, a case before the Audiencia Nacional (Spain's national court) and the European Court of Justice, which required Google to comply with the European privacy laws (i.e., the Data Protection Directive) and to allow users to be forgotten when operating in the ...