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The watch world is bigger than just Swiss and Japanese conglomerates. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in. Mail ...
This particular price range is loaded with watches punching way above their weight. No doubt that you'll find the best bang for your buck here. 31 Watches Under $500 That Look Like a Million Bucks
Now, you’re not necessarily limited to microbrand watches at under $1,500: Some larger companies, including Seiko, Hamilton, Longines, Swatch, Citizen, and others, offer many watches at this ...
The term "microbrand" is usually synonymous with the microbrand watch industry, though it can also be more widely used to describe any small-scale brand that is likely only recognized in niche communities and among hobbyists. The first microbrands debuted in the early to mid-2000s.
A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market. [1] The majority of microbrands are owned by a microbusiness , though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools.
Also, many watch manufacturers own more than one brand, while others own no brands and simply do contract manufacturing. Note that watch brands that do not manufacture watch movements of their own, but merely assemble components made by others should not be categorized as "watch manufacturers" or as "watchmakers".
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