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A Birkenstock branded store, Birkenstock Village, in Santa Rosa, California. In 1966, Margot Fraser, a German-American dressmaker who resided in Santa Cruz, California, decided to travel back to Germany to visit a spa in Bavaria, where she was recommended Madrids to help with a foot ailment caused by tight shoes.
L Catterton, a private equity firm backed by the French luxury brand owned by billionaire Bernard Arnault, purchased a majority stake in the company and its eponymous sandals.
Zalando SE is a publicly traded German online retailer which is active across Europe and specializes in shoes, fashion and beauty products. The company was founded in 2008 by David Schneider and Robert Gentz and has more than 51 million active users in 25 European markets.
Ami Bar-Nahor was assigned to be a consultant for Naot Mordechai as part of a class exercise. He came up with the idea of modernizing both the product and production to attract the new health-conscious shoe consumer. "I aimed at a sort of Israelization of Birkenstock,” said Bar-Nahor, referring to a well-known German footwear manufacturer ...
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