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  2. Generality (psychology) - Wikipedia

    en.wikipedia.org/wiki/Generality_(psychology)

    There are both similarities and differences between the terms "stimulus generalization" and "generality of a functional relationship." Stimulus generalization is the description of the fact that an organism behaves in a similar way to similar stimuli, and that the more different the stimuli, the more different the behavior. The generality of a ...

  3. Stimulus control - Wikipedia

    en.wikipedia.org/wiki/Stimulus_control

    The controlling effects of stimuli are seen in quite diverse situations and in many aspects of behavior. For example, a stimulus presented at one time may control responses emitted immediately or at a later time; two stimuli may control the same behavior; a single stimulus may trigger behavior A at one time and behavior B at another; a stimulus may control behavior only in the presence of ...

  4. Conditioned taste aversion - Wikipedia

    en.wikipedia.org/wiki/Conditioned_taste_aversion

    Stimulus generalization applies beyond food tastes and aversion. Trauma and aversive events of all kinds create aversion and generalizations to other events. And like taste aversion, the generalization may or not be conscious. Stimulus generalization is a factor in "superstitious behavior", racism and prejudice of all kinds.

  5. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    According to the American Marketing Association, consumer behaviour can be defined as "the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives." As a field of study, consumer behaviour is an applied social science. Consumer behaviour analysis is the ...

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R).

  7. Stimulus (psychology) - Wikipedia

    en.wikipedia.org/wiki/Stimulus_(psychology)

    In behavioral psychology (i.e., classical and operant conditioning), a stimulus constitutes the basis for behavior. [2] The stimulus–response model emphasizes the relation between stimulus and behavior rather than an animal's internal processes (i.e., in the nervous system). [2] In experimental psychology, a stimulus is the event or object to ...

  8. Tact (psychology) - Wikipedia

    en.wikipedia.org/wiki/Tact_(psychology)

    The novel stimulus contains all of the relevant features of the original stimulus. For example, we may see a red car and say "car" as well as see a white car and say "car". Different makes and models of cars will all evoke the same response "car". [3] Tacts can be extended metaphorically; in this case the novel stimulus has only some of the ...

  9. Universal law of generalization - Wikipedia

    en.wikipedia.org/.../Universal_law_of_generalization

    The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance” between the two stimuli in a psychological space.