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Some attitudes are meaningful to a person because they articulate beliefs that are intrinsic to that person's self-concept (i.e. their ideas about who they are). The attitude is, consequently, "part of who they are" and the expression of that attitude communicates important things about that person to others (Carpenter et al., 2013). [3]
That is, researchers have tried to understand why individuals hold particular attitudes or why they hold attitudes in general by considering how attitudes affect the individuals who hold them. [43] Daniel Katz , for example, writes that attitudes can serve "instrumental, adjustive or utilitarian," "ego-defensive," "value-expressive," or ...
Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior.
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...
According to TRA, attitudes are one of the key determinants of behavioral intention and refer to the way people feel towards a particular behavior. [9] These attitudes are influenced by two factors: the strength of behavioral beliefs regarding the outcomes of the performed behavior (i.e. whether or not the outcome is probable) and the evaluation of the potential outcomes (i.e. whether or not ...
Explaining the mental processes of personality and how they affect functioning; Providing a framework for understanding individuals [2] "Personality" is a dynamic and organized set of characteristics possessed by an individual that uniquely influences their environment, cognition, emotions, motivations, and behaviors in various situations.
To change an attitude, we must first understand the audience's attitudes. Positive attitude change increases as the discrepancy goes up. Then we will see how it relates to the listeners' judgments of the persuasive messages. [19] It is also essential to judge how close or far away one's position is.
The model was a major contributor to the development and understanding of attitude change and persuasion, however it is now only one part of many perspectives on persuasion. [10] Research in persuasion is considering the effects of the unconscious, with scholars beginning to explore the possibility of "priming in inducing non-conscious effects ...