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But it wasn't an online uproar that prompted the company to revert back to its original logo shortly after the redesign. It was the 20% sales plummet that followed the month after.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.
A 1991 redesign moved the wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional. [3] This was the first logo officially named the "Pepsi Globe".
Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it? See the hidden meanings inside 21 tech company logos
Pentagram was hired to redesign the American cable television programme, The Daily Show's set and on-screen graphics in 2005. [9] In 2016 Pentagram were commissioned to design the packaging for the Pink Floyd box set, The Early Years 1965–1972. The set was released in November 2016.
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