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2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics. branding; created by professor Jerzy Bralczyk, authority in linguistics.
Ernest Dichter (1907-1991) - market researcher, consumer behaviourist, pioneer of motivational research methods; Andrew S. C. Ehrenberg (1926-2010) - made contributions to the methodology of data collection, analysis and presentation, and an understanding buyer behaviour and how advertising works
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [165] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [166] Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US. [167]
Coca-Cola inventor John Pemberton is known to have shared his original formula with at least four people before his death in 1888. [1] In 1891, Asa Candler purchased the rights to the formula from Pemberton's estate, founded the Coca-Cola Company, and instituted the shroud of secrecy that has since enveloped the formula. He also made changes to ...
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