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The Abdominizer (often spelled Abdomenizer) was an abdominal exerciser invented in 1984 by Canadian chiropractor Dennis Colonello [1] [2] and marketed through infomercials [3] by the Fitness Quest corporation of Canton, Ohio, selling around six million. It was designed to protect the lower back during sit-ups.
The kids in the infomercial went nuts covering every surface imaginable in the stuff, with one kid even transforming a skeletal T-Rex into a green, scaly dinosaur. Moon Shoes on Feet of an Adult ...
The commercial marketing success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomercials at the time. [ 5 ] [ 7 ] [ 8 ] Basedow made deals for discounted unsold commercial inventory enabling an unusually high frequency of the ads.
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
6. Showtime Rotisserie. Surely you remember the iconic catchphrase, "Set it, and forget it!" Then you have most certainly seen the Ronco Showtime Rotisserie and BBQ infomercial.
Ten free and legal downloads sure to strike the ear of the cash- strapped college student. 1. Ethan Lipton and His Orchestra: "When You Die" With a literary approach to songwriting and a vocal ...
Matthew Lesko is an American author known for his publications and infomercials on federal grant funding. He has written over twenty books instructing people how to get money from the United States government .
As Seen on TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, beauty, and pet care products, to exercise and fitness products, books, or to toys and games for children.