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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage . [ 1 ]
A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap. [1] In Europe, gondola normally refers to double-sided shop shelving. [ 2 ] In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket ...
It consists of several separate shelf units that may be stacked together to form a cabinet. An additional plinth and hood complete the piece. When moving chambers, each shelf is carried separately without needing to remove its contents, and becomes a carrying-case full of books. [10] They were, and are, also marketed as "extensible bookcases ...
The death cap is named in Latin as such in the correspondence between the English physician Thomas Browne and Christopher Merrett. [13] Also, it was described by French botanist Sébastien Vaillant in 1727, who gave a succinct phrase name "Fungus phalloides, annulatus, sordide virescens, et patulus"—a recognizable name for the fungus today. [14]