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On June 3, Brayden King, a professor of management and organizations, gave an interview to CNBC calling the Bud Light boycott an outlier in the right's attack on "woke capitalism" because it is the first one to actually harm the company's sales. King studied 133 political boycotts from 1990 to 2005 and none of them accounted for more than a 1% ...
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
Meanwhile, Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday. Rubbing salt in the wounds, it partially attributed its strong earnings ...
Despite efforts to turn things around, Bud Light's double-sided boycott troubles may not be ending anytime soon.. The latest quarterly results from Bud Light parent company Anheuser-Busch InBev ...
But it prompted a nationwide boycott among mostly conservatives that led to a massive falloff in Bud Light sales — with the brand losing its spot as the nation's best-selling beer after holding ...
Bernstein analyst Trevor Stirling said in a note that he expects the company to buck the impact of Bud Light’s boycott in 2024, which could give the company its much-needed boost in the U.S.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Following Mulvaney’s promotion of Bud Light on social media on April 1, BUD stock dropped 20% over two months, wiping out billions of dollars in market cap. However, starting from late October ...