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  2. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

  3. James E. Grunig - Wikipedia

    en.wikipedia.org/wiki/James_E._Grunig

    Two-way asymmetrical model Two-way communication (imbalanced) Uses persuasion and manipulation to influence audiences to behave as the organization desires. Differs from the press agentry model through the use of research to find out how best to persuade stakeholders: Two-way symmetrical model Two-way communication

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  5. Category:Communication theory - Wikipedia

    en.wikipedia.org/wiki/Category:Communication_theory

    Situational crisis communication theory; Social comparison theory; Social constructionism; Social identity model of deindividuation effects; Social information processing (theory) Social network; Social objects; Social representation; Social support; Social Support Questionnaire; Social undermining; Source–message–channel–receiver model ...

  6. David Berlo - Wikipedia

    en.wikipedia.org/wiki/David_Berlo

    In this model, the use of communication skills is applied to his theory for the source to communicate effectively he/she needs to have good communication skills. Communication skills should include listening, speaking, reading, and writing. It is important to know how to effectively communicate to apply this model.

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The gamification of customer service environments includes providing elements found in games like rewards and bonus points to customer service representatives as a method of feedback for a job well done. [46] Gamification tools can motivate agents by tapping into their desire for rewards, recognition, achievements, and competition. [47]

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Transactional Model of Communication. Communication can be defined as the process of using, word, sound, or visual cues to supply information to one or more people. [10] A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. [11]

  9. Communication theory - Wikipedia

    en.wikipedia.org/wiki/Communication_theory

    One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...

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