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Apple's solution to rampant user tracking for the purpose of serving ads is called App Tracking Transparency, and it boils down to a prompt asking the user to explicitly approve a third-party app ...
With iOS 14.5, Apple's latest update, you can stop apps from tracking you. The new feature is called App Tracking Transparency, and it requires developers to ask for permission before tracking ...
Apple 's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. [1] Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do).
Apple introduced App Tracking Transparency (ATT) with iOS 14.5 in April 2021. ATT requires apps to ask for explicit permission before being allowed to track the user across other apps and websites. If the user refuses, the app cannot access Apple's Identifier for Advertisers (IDFA), an identifier used to serve personalized ads. [137]
Following the continuous backlash over aggressive tracking and unknown data retention periods, Google has tried to appeal to a growing number of privacy conscious people. At Google I/O 2019, it announced plans to limit the data retention period for some of it services, starting with Web and App Activity. [27]
Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting ...
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