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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Though, the global environmental analysis describes the macro environment of a company. [1] A company is influenced by its environment. Many environmental factors, especially economical or social factors, play a big role in a company's decisions, because the analysis and the monitoring of those factors reveal chances and risks for the company's ...
The natural environment is another important factor of the macro-environment. This includes the natural resources that a company uses as inputs that affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention.
In addition, political ecology attempts to provide critiques and alternatives in the interplay of the environment and political, economic and social factors. Paul Robbins asserts that the discipline has a "normative understanding that there are very likely better, less coercive, less exploitative, and more sustainable ways of doing things". [9]
Geoeconomics (sometimes geo-economics) is the study of the spatial, temporal, and political aspects of economies and resources. Although there is no widely accepted singular definition, [ 1 ] the distinction of geoeconomics separately from geopolitics is often attributed to Edward Luttwak , an American strategist and military consultant, and ...
Global Environmental Politics (GEP) is a quarterly peer-reviewed academic journal which examines the relationship between global political forces and environmental change. It covers such topics as the role of states, international finance, science and technology, and grass roots movements. Issues of Global Environmental Politics are divided ...
In political theory, deliberative democracy has been discussed as a political model more compatible with environmental goals. Deliberative democracy is a system in which informed political equals weigh values, information, and expertise, and debate priorities to make decisions, as opposed to a democracy based on interest aggregation. [30]
Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning.